Shopping for better fashion is confusing AF.
From raw materials, yarn production, dye houses, fabric mills, cut & sew ateliers, and a brand's ethos, there is a lot going on. WE GOT YOU. We’ve researched and considered hundreds of traits that go into making things and have distilled, translated, and categorized them so you don’t have to. Our lens focuses on how fashion affects PEOPLE, PLANET, and ANIMALS.
People
People
AAPI-owned
The owner(s) of this brand identify as AAPI.
Anti-Slavery Australia Award
The only prize in Australia which recognizes the outstanding contributions of individuals, organizations and businesses to combat modern slavery and make a positive impact on the lives of trafficked and enslaved people.
Black-owned
The owner(s) of this brand identify as Black.
BSCI Certification
The Business Social Compliance Initiative (BSCI) is an auditing program aimed at improving workplace conditions in accordance with human rights, International Labour Organization conventions and national labor law. They look 11 principles ranging from child labor, discrimination, collective and bargaining. Those certified commit to implementing the 11 principles throughout their supply chain.
Ethical Clothing Australia
Ethical Clothing Australia (ECA) is an accreditation body which works collaboratively with Aussie fashion businesses to protect garment workers. To be ECA accredited, a business’s manufacturing operations (including head offices) are audited to ensure that workers are being paid appropriately, receiving all their legal entitlements and working in safe conditions. ECA’s audit covers workers in design, pattern making, cut, make, trim, value-adding, dispatch and associated area and outworkers throughout the supply chain.
Ethical Trade Norway Award - 2023
More to come here.
Fair Trade Certified
Its sometimes hard to remember that real people make our stuff, often in places we've never been or seen. In many of those places, garment workers don't earn a living wage - not enough to feed, house, and clothe themselves properly, and can't afford healthcare, education, and transport - pretty basic stuff. Layer in forced labor, dangerous conditions, and gender-based violence and it gets ugly fast.
Fast-fashion in particular squeezes every penny from its supply chain to offer you lower prices and we get it - no one wants to pay more - but there should be some minimum standards. Fair Trade is an organization which does that - putting in a minimum pay day to protect farmers and workers if prices drop, in addition to breaking off an extra premium. The standard requires that workers are paid living wages within 6 years of certification – a realistic timeline given the huge gaps between current and living wage levels.
While initially focused on better terms for cotton growers, The Fairtrade Textile Programme introduced in 2016 extends to all stages of production. Independent experts inspect the factories to assess their compliance with labor law, their health and safety requirements, wages, social security measures, environmental protection and productivity. They then recommend steps for improvement.
Latina-owned
Fast-fashion in particular squeezes every penny from its supply chain to offer you lower prices and we get it - no one wants to pay more - but there should be some minimum standards. Fair Trade is an organization which does that - putting in a minimum pay day to protect farmers and workers if prices drop, in addition to breaking off an extra premium. The standard requires that workers are paid living wages within 6 years of certification – a realistic timeline given the huge gaps between current and living wage levels.
While initially focused on better terms for cotton growers, The Fairtrade Textile Programme introduced in 2016 extends to all stages of production. Independent experts inspect the factories to assess their compliance with labor law, their health and safety requirements, wages, social security measures, environmental protection and productivity. They then recommend steps for improvement.
The owner(s) of this brand identify as Latina(s).
LGBTQ+ owned
The owner(s) of this brand identify as LGBTQ+.
OEKO-TEX® Standard 100
Most raw materials aren't grown or created in every color so yarn is dyed, often with harsh chemicals, to make colored materials. On their own, many of these chemicals are known to possess carcinogenic properties and/or be disruptive to human endocrine (reproductive) systems. Then fabrics are made into clothes which sit against our skin, the largest and organ in our bodies.
It hasn't (and many argue can't) be proven that wearing these clothes cause any health issues, but the Standard 100 certifies this product is harmless to human health. Every single component and accessory is tested by an accredited lab, before final products can earn this certification - textile, zippers, buttons, threads, prints, and all.
Standard 100 is owned and managed by OEKO-TEX® which consists of 17 independent textile and leather testing institutes in Europe and Japan, with offices in more than 70 countries.
SA8000® Standard
It hasn't (and many argue can't) be proven that wearing these clothes cause any health issues, but the Standard 100 certifies this product is harmless to human health. Every single component and accessory is tested by an accredited lab, before final products can earn this certification - textile, zippers, buttons, threads, prints, and all.
Standard 100 is owned and managed by OEKO-TEX® which consists of 17 independent textile and leather testing institutes in Europe and Japan, with offices in more than 70 countries.
This standard is all about human rights and is based on the International Labor Organization, national laws, and other recognized standards. About 2 million workers in 4,000 certified factories are protected by this standard which include elements like forced labor, child labor, discrimination, disciplinary practices, working hours, and more.
Fast fashion in particular are big offenders of poor labor practices - the only way to offer crazy low prices is by reducing costs throughout the supply chain. We're not talking about cutting corners, we're talking about forced labor, sleeping on dirt floors, and other crazy, de-humanizing crap.
SMETA Certification
Fast fashion in particular are big offenders of poor labor practices - the only way to offer crazy low prices is by reducing costs throughout the supply chain. We're not talking about cutting corners, we're talking about forced labor, sleeping on dirt floors, and other crazy, de-humanizing crap.
SMETA is Sedex’s social auditing methodology that enables the assessment of supplier and manufacturing sites to understand working conditions in the supply chain as well as responsible business practices and overall social compliance. SMETA monitors supplier’s standards of labour, health and safety, environment and business ethics.
Sedex is a UK-Based tech company that specializes in data, insights and professional services to empower supply chain sustainability.
USA Supply Chain
Sedex is a UK-Based tech company that specializes in data, insights and professional services to empower supply chain sustainability.
The phrase "Made in America" doesn’t mean its entirely made in America. There are four big steps in fashion's supply chain and many companies will only do 1 of the 4 in the US. Rest assured, "USA Supply Chain" means everything was done in the USA.
Women-owned
The owner(s) of this brand identify as women.
Planet
Planet
1 % for the planet
1% for the Planet is a global network with thousands of businesses and environmental organizations working together to support people and the planet. Business members give one percent of annual sales directly to organizations in the environmental partners network and submit proof of annual revenue and donation receipts each year to receive certification.
100% Natural Fibers
This piece is made entirely from natural fibers rather than synthetic ones. Washing clothes made of synthetics, like polyester and nylon, cause a ridiculous amount of tiny plastic fragments (microplastics) to be realesed, eventually showing back up in our food chain. Some scientist estimate we eat a credit card worth of plastic each week. Ewww.
100% Petroleum-Free
Roughly 70% of clothes are made from synthetic fibers and release tiny fragments of plastic (microplastics) when washed - not this one. Polyester is the most used synthetic fiber and is conventionally made from fossil fuel-based chemicals, the primary raw material of which is crude oil. That's the wrong kind of dripping...
B-Corp Certified
A Certified B Corp is a for-profit corporation that has been certified by B Lab, a non-profit company. Where other certifications can be specific, a B-Corp certification is more all-encompassing across foundational and performance requirments, which differ by the size and type of corporation.
Some, but not all, requirements include:
1. The company sets a science based target to keep global warming below 1.5° C.
2. The company has a strategy to address its actual and potential negative environmental impacts, and to pursue efforts to stay within ecological thresholds.
3. The company pays workers a living wage or collectively-bargained wage.
REQUIREMENTS
- Foundation: eligiblity, legal, risk assessment, impact business model assessment
- Performance: stakeholder governance, workplace culture, fair wages, justice, equity, diversity & inclusion, human rights, climate action, envirnomental stewardship & circularity, government affairs & collective action, and other complimentary topics.
The B Impact Assessment is owned and managed by B Labs, which began in 2006 with the idea that a different kind of economy was not only possible, but necessary — and that business could lead the way towards a new, stakeholder-driven model.
Better Cotton
Some, but not all, requirements include:
1. The company sets a science based target to keep global warming below 1.5° C.
2. The company has a strategy to address its actual and potential negative environmental impacts, and to pursue efforts to stay within ecological thresholds.
3. The company pays workers a living wage or collectively-bargained wage.
REQUIREMENTS
- Foundation: eligiblity, legal, risk assessment, impact business model assessment
- Performance: stakeholder governance, workplace culture, fair wages, justice, equity, diversity & inclusion, human rights, climate action, envirnomental stewardship & circularity, government affairs & collective action, and other complimentary topics.
The B Impact Assessment is owned and managed by B Labs, which began in 2006 with the idea that a different kind of economy was not only possible, but necessary — and that business could lead the way towards a new, stakeholder-driven model.
Cotton under an impact program or standard like Better Cotton make up <6% of global fibers, so the garments made from these materials are special.
The cotton supply chain is super complex, changing hands multiple times from farm, yarn, fabric, garment, to brands. Formed in 2005, Better Cotton is a non-profit, multistakeholder governance group with a robust set of principles and criteria focused on the beginning of the supply chain - at the farm. Setting standards for large, medium, and smallholder farms, it defines environmental, economic, and social requirements that must be met for producers to sell their cotton as Better Cotton.
Carbon Neutral Certified
The cotton supply chain is super complex, changing hands multiple times from farm, yarn, fabric, garment, to brands. Formed in 2005, Better Cotton is a non-profit, multistakeholder governance group with a robust set of principles and criteria focused on the beginning of the supply chain - at the farm. Setting standards for large, medium, and smallholder farms, it defines environmental, economic, and social requirements that must be met for producers to sell their cotton as Better Cotton.
Carbon neutrality is when all greenhouse gas emissions associated with a brand, product, or activity are reduced and all remaining emissions are offset for a certain amount of time. Usually, that means purchasing (typically 1 ton worth of) carbon credits which were created created by either the private or public sectors.
Being carbon neutral is awesome, and we think its much better than not being carbon neutral. However, a positive in one place doesn't stop the negative from happening in another place, so carbon credits are only part of a better solution which should primarily focused on reduction rather than solely offsetting.
Climate Neutral Certified
Being carbon neutral is awesome, and we think its much better than not being carbon neutral. However, a positive in one place doesn't stop the negative from happening in another place, so carbon credits are only part of a better solution which should primarily focused on reduction rather than solely offsetting.
More to come here.
Deadstock materials
Ever see a cookie dough cutter make shaped cookies? You can eat the extra dough left over, but not so much in fashion. Fabric also comes in massive rolls and deadstock materials are the "left overs," whether from cutting out shapes to sew into garments, or if the fabric was the wrong color, or many other reasons.
Using deadstock materials means not using resources to make new "virgin" materials and it means keeping fabric out of landfills. We're dead rn.
EU Ecolabel
Using deadstock materials means not using resources to make new "virgin" materials and it means keeping fabric out of landfills. We're dead rn.
The EU Ecolabel is intended to enable consumers to identify more environmentally friendly products and is awarded to products that have a lower environmental impact than comparable products, but ranges from electrical appliances to campsites.
There is a broad spectrum for textiles such as 95% thresholds of organic or recycled cotton, but only 20% recycled nylon or 50% recycled polyester.
GOTS-Certified
There is a broad spectrum for textiles such as 95% thresholds of organic or recycled cotton, but only 20% recycled nylon or 50% recycled polyester.
Cotton under an impact program or standard like GOTS make up <6% of global fibers, so the garments made from these materials are special.
The Global Organic Textile Standard (GOTS) does a lot of finger-wagging early in the supply chain to make sure materials are grown and yarn is made to safe standards. They say hell no to things like the use of pesticides, GMOs, toxic chemicals, like heavy metals and certain colorants as part of what they call their “no hazard in, no hazard out!” policy. They also set strict human-rights and social criteria throughout the entire value chain. GOTS was founded by The Organic Trade Association in the USA, IVN in Germany), The Soil Association in the UK, and the Japan Organic Cotton Association.
Global Recycling Standard
The Global Organic Textile Standard (GOTS) does a lot of finger-wagging early in the supply chain to make sure materials are grown and yarn is made to safe standards. They say hell no to things like the use of pesticides, GMOs, toxic chemicals, like heavy metals and certain colorants as part of what they call their “no hazard in, no hazard out!” policy. They also set strict human-rights and social criteria throughout the entire value chain. GOTS was founded by The Organic Trade Association in the USA, IVN in Germany), The Soil Association in the UK, and the Japan Organic Cotton Association.
The Global Recycled Standard (GRS) is designed to boost the use of recycled materials and is intended for use with any product that contains at least 20% recycled material. Each stage of production is required to be certified, beginning at the recycling stage and ending at the last seller in the final business-to-business transaction. Materials are verified to meet the ISO definition of “recycled.” Both pre-consumer and post-consumer material is accepted.
A professional, third-party certification body audits each stage in the supply chain and certification makes sure the identity of the recycled content is maintained from feedstock to final product. GRS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/about.
Marine-debris materials
A professional, third-party certification body audits each stage in the supply chain and certification makes sure the identity of the recycled content is maintained from feedstock to final product. GRS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/about.
Marine debris, typically plastic, can be intercepted from areas where mismanaged waste poses a threat, whether on it's way to the ocean, or plucked straight out of the ocean.
Ghost nets are fishing nets that have been lost or abandoned in the ocean and they name is suited, they're scary AF. Marine life of all shapes and sizes get entangled in them, often with lethal results. Since most modern nets are made of nylon or other plastic compounds, they contribute to the ocean plastic issue too.
Manmade cellulosic fibers
Ghost nets are fishing nets that have been lost or abandoned in the ocean and they name is suited, they're scary AF. Marine life of all shapes and sizes get entangled in them, often with lethal results. Since most modern nets are made of nylon or other plastic compounds, they contribute to the ocean plastic issue too.
These MFs - make that MMCFs - are wild. They're primarily made from plant cell walls (cellulose) and are therefore a renewable, more future-friendly material so long as plants are sourced and chemicals handled properly. At only ~6% of global fiber production, garments made with these fibers are pretty special.
You'll mostly see it called viscose, lyocell, or acetate, but its really wood pulp (sometimes bamboo), with ~65% coming from sources covered by FSC/PEFC (Forest Stewardship Council and The Programme for the Endorsement of Forest Certification).
Natural dyes
You'll mostly see it called viscose, lyocell, or acetate, but its really wood pulp (sometimes bamboo), with ~65% coming from sources covered by FSC/PEFC (Forest Stewardship Council and The Programme for the Endorsement of Forest Certification).
Most raw materials aren't grown or created in every color so yarn is dyed, often with harsh chemicals, to make colored materials. But there are 1,000-yr old techniques of coloring fashion, whether by growing or foraging. The color purple is associated with royalty because of how expensive the dye was in ancient times - makers had a crack open 250,000 rare sea snails to generate 1 oz of usable dye.
Organic Content Standard
The Organic Content Standard (OCS) aims to increase organic agricultural production. The term “organic” is legally controlled by country. That means that a farm must be certified to its government's standard to sell cotton as organic. Once the cotton leaves the farm, it isn’t covered by the same legal protections. However, a company might choose to use a tool like OCS to keep track of these fibers as they move through the supply chain.
The cotton supply chain is super complex and has its challenges. The OCS tries to help strengthen companies’ claims that the products they sell contain organically grown fibers as companies can only claim that a product contains cotton certified to the OCS if the final product is certified at each step of the supply chain. OCS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/organic-cotton-certification
Organic materials
The cotton supply chain is super complex and has its challenges. The OCS tries to help strengthen companies’ claims that the products they sell contain organically grown fibers as companies can only claim that a product contains cotton certified to the OCS if the final product is certified at each step of the supply chain. OCS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/organic-cotton-certification
The term “organic” is legally controlled by country. That means that a farm must be certified to its government's standard to sell cotton as organic. Once the cotton leaves the farm, it isn’t covered by the same legal protections. However, a company might choose to use certifications like GOTS or OCS to keep track of these fibers as they move through the supply chain.
The cotton supply chain is super complex and riddled with human rights issues, to say the least. But 3rd-party certifications help strengthen companies’ claims that the products they sell contain organically grown fibers and people were treated fairly at each step of the supply chain.
Recycled materials
The cotton supply chain is super complex and riddled with human rights issues, to say the least. But 3rd-party certifications help strengthen companies’ claims that the products they sell contain organically grown fibers and people were treated fairly at each step of the supply chain.
Using recycled materials means someone is not using resources to make new "virgin" materials. However, recycling can be resource-intensive to process things back down into raw materials so the jury is still debating if using recycled natural fibers like cotton is better than growing it new "the right way."
We especially like recycled materials when looking at synthetics (polyester, nylon, elastane) and metals (gold, silver, bronze, pewter).
Recycled cotton
We especially like recycled materials when looking at synthetics (polyester, nylon, elastane) and metals (gold, silver, bronze, pewter).
Recycled fibers were under 8% of global production in '23 and recycled cotton was only 1% of all cotton produced, so this garment is pretty special. Using recycled materials means new "virgin" materials aren't being used, and we think that's awesome since fiber production has more than doubled from 2000 to 2023.
But recycling can be resource-intensive to process things back down into their raw materials, so there is still debate if using recycled materials is better than growing new plant fibers "the right way." We like recycled fibers, particularly for synthetics since virgin polyester, nylon, and elastane which need more petroleum.
Recycled synthetics
But recycling can be resource-intensive to process things back down into their raw materials, so there is still debate if using recycled materials is better than growing new plant fibers "the right way." We like recycled fibers, particularly for synthetics since virgin polyester, nylon, and elastane which need more petroleum.
Recycled fibers were under 8% of global production in '23 and recycled polyester was only 13% of all polyester produced. With 98% of recycled polyester coming from plastic bottles rather than textile waste, this is still a linear chain that ends in the landfill. We don't love synthetics since washing them causes an absurd amount of plastic fragments (microplastics) to be released, eventually showing back up in our food chain. But if its going to be polyester, its better recycled than new in our book.
Regenerative materials
More to come here.
Sprout Partnership
Brands use Sprout to donate to tree planting initiatives, often to plant a tree for every item sold. Sprout is the software developed by theGoodAPI company which partners with Eden Reforestation Projects which focuses on planting mangrove forests to support wild life diversity, improve coastlines, and provided meaningful wages to indigenous populations.
Undyed
Most raw materials aren't grown or created in every color so yarn is dyed, often with harsh chemicals, to make colored materials. However, heirloom cottons can naturally grow brown, green and red in addition to white varieties. Dye-free fabrics use significantly less water, energy and resources during the manufacturing process. These fabrics also ensure that no dye chemicals are leached into water supplies.
Upcycled materials
Confusing, we know. Recycling means breaking things down into more raw materials while upcycling means repurposing items, often as they are, into things with a different or upgraded purpose. We like recycling, but we love upcycling because it typically requires less energy and often comes at the hands of highly skilled artisans and laborers.
Animals
Animals
100% plant-based
Vegan, but on steroids. While some vegan products have synthetic ingredients, everything in this piece came from the ground. While that doesn't necessarily mean its biodegradable, it's still badass. Some plant-based products need specific conditions to break down properly.
Biomaterials
Biomaterials are a new category of materials derived from sources such as cactus, bamboo, pineapples, olives, and more which serve as alternatives to animal skins, meaning no new "virgin" animal leather was used. These animals need a ton of land and water (for themselves and to grow their food). Numbers are contested, but 1 cow typically drinks more water than a backyard pool in it's lifetime.
These alternatives are some next-gen stuff. They're durable, strong, flexible, light and breathable. They can do most the things regular leather can do, but have been around for less time, so no one can say they'll wear like your grandmother's bag. It's vegan, but not bio-degradable - varying levels of petroleum-based materials are added to make them behave more like traditional leather.
Btw, using more of these plants is great for the areas which grow them by creating additional, and more diversified, income for farmers to help create jobs, typically in rural communities.
Cruelty-free
These alternatives are some next-gen stuff. They're durable, strong, flexible, light and breathable. They can do most the things regular leather can do, but have been around for less time, so no one can say they'll wear like your grandmother's bag. It's vegan, but not bio-degradable - varying levels of petroleum-based materials are added to make them behave more like traditional leather.
Btw, using more of these plants is great for the areas which grow them by creating additional, and more diversified, income for farmers to help create jobs, typically in rural communities.
Don't be cruel. Insane we even need to say it...
Leather Working Group-Certified
Since 2005, the Leather Working Group has designed standards across all actors in the supply chain and offers certifications to leather manufacturers, traders, and subcontractors which are audited by the group. The manufacturer audit covers 17 different sections including material traceability, water usage, and how to manage waste, chemicals, and operations. More to come for this certification.
Responsible Down Standard
The Responsible Down Standard (RDS) is a voluntary standard that incentivizes the down and feather industry to treat ducks and geese more humanely and rewards organizations leading the way. A professional, third-party certification body audits each stage in the supply chain starting at the farm and certification helps to maintain the identity of alpaca fiber from certified farms through to final products.
Producers are evaluated against the below animal welfare requirements. Some, but not all, critical requirements include:
1. There shall be no force-feeding of waterfowl.
2. There shall be no live-plucking of down and feather of waterfowl. There shall be no molt harvesting, forced molting, or assisted molting (Molt harvesting is removing loose feathers from a live goose or duck by hand during molting the natural process by which birds shed feathers at specific times of the year or during certain life cycle stages.).
3. Animals shall be handled humanely; unacceptable mistreatment of animals include rough physical contact such as kicking, striking, throwing or dropping animals, dragging or pulling waterfowl by the feathers, wings, head, neck, tail, or legs.
RDS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/about
Recycled wool
Producers are evaluated against the below animal welfare requirements. Some, but not all, critical requirements include:
1. There shall be no force-feeding of waterfowl.
2. There shall be no live-plucking of down and feather of waterfowl. There shall be no molt harvesting, forced molting, or assisted molting (Molt harvesting is removing loose feathers from a live goose or duck by hand during molting the natural process by which birds shed feathers at specific times of the year or during certain life cycle stages.).
3. Animals shall be handled humanely; unacceptable mistreatment of animals include rough physical contact such as kicking, striking, throwing or dropping animals, dragging or pulling waterfowl by the feathers, wings, head, neck, tail, or legs.
RDS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/about
Recycled fibers were under 8% of global production in '23 and recycled wool was only 6% of all wool on the market, so this garment is pretty special. Using recycled materials means new "virgin" materials aren't being used, and we think that's awesome since fiber production has more than doubled from 2000 to 2023.
But recycling can be resource-intensive to process things back down into their raw materials, so there is still debate what is truly best. We like recycled fibers, particularly for synthetics since virgin polyester, nylon, and elastane which need more petroleum.
Responsible Wool Standard
But recycling can be resource-intensive to process things back down into their raw materials, so there is still debate what is truly best. We like recycled fibers, particularly for synthetics since virgin polyester, nylon, and elastane which need more petroleum.
The Responsible Wool Standard (RWS) is a voluntary standard which aims to improve the welfare of sheep and the land they graze on. A professional, third-party certification body audits each stage in the supply chain starting at the farm and certification helps to maintain the identity of wool from certified farms through to final products.
RWS farmers and ranchers are evaluated against the below animal welfare, land management, and social requirements. Some, but not all, critical requirements include:
1. Mulesing is prohibited (mulesing is the practice of cutting chunks of flesh from lambs’ hindquarters with shears to address problems caused by breeding them to produce excessive amounts of wool).
2. Shearing shall be performed by - or under the direct supervision of - a competent shearer.
3. Animals shall be handled humanely; unacceptable mistreatment of animals include rough physical contact such as kicking, striking, slamming gates on the animal, tripping, throwing, or dropping animals, dragging, or pulling by the fleece, tail, ears, head, horns, or neck, or dragging by the back legs.
RWS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/about.
Vegan
RWS farmers and ranchers are evaluated against the below animal welfare, land management, and social requirements. Some, but not all, critical requirements include:
1. Mulesing is prohibited (mulesing is the practice of cutting chunks of flesh from lambs’ hindquarters with shears to address problems caused by breeding them to produce excessive amounts of wool).
2. Shearing shall be performed by - or under the direct supervision of - a competent shearer.
3. Animals shall be handled humanely; unacceptable mistreatment of animals include rough physical contact such as kicking, striking, slamming gates on the animal, tripping, throwing, or dropping animals, dragging, or pulling by the fleece, tail, ears, head, horns, or neck, or dragging by the back legs.
RWS is owned and managed by Textile Exchange. Learn more here: https://textileexchange.org/about.
Swipe left on animals and their by-products being used to make this piece. But heads up, there are tons of vegan products that have plenty of synthetic ingredients, so its no cure-all as a comprehensive save for the planet or people who make things.
