HAIKURE is an Italian denim brand established in 2011, catering to both women and men with its collections. The brand epitomizes a laid-back and minimalist aesthetic while remaining abreast of the latest fashion trends. Design, transparency, and exclusivity stand as the fundamental values defining the brand. Haikure advocates for a new lifestyle where fashion trends and transparency seamlessly intersect, embodying the essence of the brand's emerging ethos.
The name "HAIKURE" draws inspiration from the Japanese poetic form "haiku," renowned for its simplicity and connecting to nature. This name reflects the brand's ethos of resilience, purity, and forward-thinking.
