Carbon Neutral Certified

Carbon neutrality is when all greenhouse gas emissions associated with a brand, product, or activity are reduced and all remaining emissions are offset for a certain amount of time. Usually, that means purchasing (typically 1 ton worth of) carbon credits which were created created by either the private or public sectors. Being carbon neutral is awesome, and we think its much better than not being carbon neutral. However, a positive in one place doesn't stop the negative from happening in another place, so carbon credits are only part of a better solution which should primarily focused on reduction rather than solely offsetting.