Rita Row was born in Figueres, Spain in June 2013 and is the brainchild of two halves: Imma Serra and Xènia Semis. From its beginnings, the brand established a clear objective: to craft elegant and functional clothing. Rita symbolizes a woman in search of comfort, quality and style; this fictional character acts as a muse to the designers, cultivating a design and production culture dedicated to responsible production, ethics and high-quality standards. A project with an integral soul that merges tradition, conscience, design and exclusivity. Every collection draws inspiration from a theme, resulting in delicate and simple garments infused with a contemporary urban charm. Rita’s world carries the Mediterranean breeze that only seaside-inspired creations can have.
